For the last decade, Facebook Ads have captivated the attention of digital marketers looking to boost sales, and this is especially true for e-commerce businesses.

Facebook Ads are primarily utilized to increase traffic to a website, landing page, or other digital mediums, to ultimately drive conversions for the business.

With millions of active Facebook users, marketers have an opportunity to showcase their brand to a vast audience instantaneously — but selecting the right ad campaign components is challenging.

Before you launch your next Facebook Ad campaign, here are three critical considerations for your e-commerce business.

Leave it to the pros. At Winnow Pro Digital Marketing, Facebook Ad campaigns are driven by our AI-powered technology to deliver higher quality conversions for our clients.

Drive more conversions…


In the past two decades, social media channels have redefined how we connect, share experiments, news, memories, and ideas. And not surprisingly, social media users have also grown exponentially.

With more than 4.3 billion internet users worldwide, almost 80% of these users have social media accounts, equating to approximately 5.5 social media accounts per user. That’s massive!

However, not all traditional digital marketing channels have been replaced with social media, for instance, email marketing.

Let’s have a comparative look at both SMM and email marketing regarding usage by age demographics.

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OptinMonster, Jacinda Santora, December 19, 2019

Social media marketing (SMM) is thriving, but so is email marketing.

In light of ever-changing digital marketing trends, marketers are worried about which channels are most promising for their business. …


Paid advertising campaigns — search ads, display ads, social media ads, etc., are an effective way to stand out amongst your competitors, magnify reach, and accelerate sales.

However, with every big reward also comes along big risks.

While running campaigns, there is always a possibility that your campaigns will not give you the results you expected. When this happens, instead of giving up or adding more money into campaigns that aren’t working, we suggest taking the time to explore what’s not working.

But how do you know what to look for in our underperforming campaign? …


Welcome back! In our last edition of How to Grow an Organic Social Media Following For Your Business, we highlighted on the fundamentals of brand guidelines and target audiences. This release will dive into the next tier techniques of organic social media growth.

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#1 — Collaboration with Influencers

Whether you are a new or established business, influencer marketing can be an effective method for increasing your following and engagements. But how do businesses find the right influencers for their brand? First, brands must determine the quality of an influencer’s marketing capabilities and alignment with the brand’s objectives.

There are a few ways to connect with…


There was a time when social media was a casual way to stay in touch with friends and family, but today, social media serves a greater purpose. It is now an essential source for branding and marketing for businesses. However, it is anything but simple.

Social Media Marketing (SMM) is not about generating content for the sake of keeping the lights on. Instead, businesses must strive to go above and beyond traditional content to create innovative content that encourages social sharing and engagement.

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What is Organic Social Media Following?

Organic Social Media Following is an effective approach to growing your followership across social media channels without…


If you’ve delved into digital marketing, you’ve probably heard of Google ads and Facebook ads before. Amazon ads, on the other hand, are a less-discussed realm of advertising.

But given how many consumers regularly frequent the e-commerce marketplace, taking advantage of this platform may benefit your brand. It all depends on what your company is selling and your marketing objectives.

So how do you know if Amazon ads are right for your business?

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Are you an e-commerce business who needs help with paid advertising?


Making a sale may be a win for your company, but it should never be the end of your relationship with a customer. In a world where consumer loyalty is waning, it’s crucial to find ways of engaging buyers pre- and post-sale.

And email marketing is an effective means of doing that. Email marketing campaigns enable brands to keep customers in the loop, notifying them of new products and sales. All of this increases the likelihood that they’ll purchase from you again.

Optimizing, personalizing, and automating your email marketing campaigns can go a long way in building long-term relationships with…


Maintaining an online presence is crucial to staying relevant as a modern-day brand, and the better your target audience persona, the more likely you’ll attract new leads.

Search engine optimization (SEO) plays a huge role in whether your online presence increases your reach and converts sales. Unfortunately, boosting your website’s SEO can be an overwhelming endeavor, especially if you don’t know much about the metrics involved.

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With so many SEO tips, it can be difficult to pinpoint the most important best practices to take advantage of. …


Facebook’s algorithm can make it difficult to reach your company’s audience through social media posts alone. Taking advantage of Facebook advertising, however, is an effective way to get eyes on your company. (And, if done correctly, it’s also a promising way to convert sales.)

A number of factors play into how well your Facebook ads do. Choosing the right campaign objective is one way to ensure you get what you’re expecting out of your efforts. But how do you determine which Facebook objective is right for your brand? Well, it all depends on what you’re hoping to achieve.

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Awareness

Awareness objectives…


When it comes to digital advertising, tracking your company’s progress is a critical aspect of reaching your goals. After all, it’s difficult to know if your efforts are prompting results, particularly if you don’t have numbers to compare.

Luckily, Google Ads enables users to study their analytics, comparing metrics to determine how their ad campaigns are doing. And one way to tell if consumers are engaging with your ads is by looking at conversions.

Google defines conversions as “a completed activity, online or offline, that is important to the success of your business.” Of course, not all conversions are created…

Winnow Pro Digital Marketing

Winnow Pro Digital Marketing is an AI-powered technology company dedicated to Digital Marketing for businesses and agencies.

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